The pseudoscientific study of geological formations that feature physical, chemical or historical references that are able to prove or suggest the potential existence of creatures that have a disputed or unsubstantiated actuality.

Project Gallery

Project Insight

Iceland’s unique environment and landscape is alive with mythological beings that roam wild and free from the imaginations of its inhabitants thanks to a fascinating folklore and rich cultural heritage.

Many today believe that the tales of trolls and other mythological beings roaming
amongst us in our reality across the Icelandic landscape are simple works of fiction, originally told to entertain but also protect people from wandering into the precarious wilderness.

Whether the folktales are fictitious or not, they still have relevance today as they are still greatly entertaining but also give warning  to those who wish to wander across Iceland as much of the landscape remains unpredictable and can be perilous.

Sögumaður is a design studio that focuses on the study, creation and curation of objects with narrative attachments. Last summer the studio ventured to Iceland to find out about the countries famous folktales, mythological monsters and how they have become so deeply engrained in the rock and ice of the landscape they are set upon.

Cryptogeology exhibits Sögumaður’s pseudoscientific study of a selection of cryptogeological findings from Iceland that could potentially prove the existence of the infamous Icelandic trolls that are so prominently featured in the nations folklores and fairytales.

Could Sögumaður’s study have unearthed the facts and the reality buried amongst the supposed imaginative fiction of the Icelandic folktales?

It’s up to you to decide.

Project Statement

The Cryptogeology exhibit was created as a fictional study space with a concept based upon imaginative Icelandic folklore. The study space was designed to blend the imaginative context with our reality through the creation and curation of a series of fake documents and cryptogeological findings that challenged the audiences beliefs and views of the reality that supposedly existed around them.

The exhibited work got a great deal of interest from the public and proceeded to gain the intended interactions it was created for. Members of the public were heard asking if the cryptogeological findings were real whilst touching and viewing them with much curiosity. Some even went on to search online whilst viewing the exhibition to see whether the whole narrative that was attached to the project was indeed real and whether the fictional definition of cryptogeology was in fact a real definition in the dictionary.

Sögumaður successfully blended a real life interactive and engaging exhibition space with a fictional narrative based on imaginative Icelandic folktales to challenge the publics perceptions of objects with suggestive narrative attachments. The display was seen as a great success at the locations it was shown as it told a story visually through the creation, curation and study of a series of objects with a strong narrative attachments. The studio was also congratulated for its use of experimental materials, these were used to create a series of furnishings and objects within the space that enhanced the overall visual aesthetic of the space and created a stronger connection for the audience to the projects locational basis and the supporting narrative.


What’s next?

Since the exhibition, Sögumaður has received a lot of interest in the project being exhibited in a variety of galleries and locations, offers are still being made and accepted to showcase the work internationally to ensure with a customised display being curated for each specific location.

The furniture, furnishings and objects on display that were incredibly popular when the exhibit was showcased are now being developed as products and are intended to be on sale to the public in Autumn 2017. Custom made products are also being accepted and are being produced to meet client based requirements.

Josh in particular would love to get the exhibition to Iceland, where it could help tourists and the public discover the incredible imaginary worlds of the Icelandic folktales and the creatures that inhabit them through an interactive, engaging and educational exhibition.

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s